Hinge
Identity, campaign & microsite for sharing honest takes to real questions on LGBTQIA+ dating.
Client Hinge
Project Campaign, Social, Microsite
Year 2022
Role Design Direction in partnership with Ola Sobiecki, Hinge ECD
Agency Stink Studios
80% of LGBTQIA+ users on Hinge report that they struggle to find resources to help with dating. In response, the NFAQ campaign is devoted to getting the conversation started by bringing together real voices from the LGBTQIA+ dating community to answer Not-So Frequently Asked Questions. Leading up to the campaign launch, we worked closely with Hinge to discover our NFAQ daters and facilitate conversations to get their unique take on the topics and questions not discussed enough.