HOKA
Resetting the digital ecoysystem for the world’s fastest growing shoe company.
Role Global Digital Design Director
Project Ecomm, Email Mktg. Paid Media, Campaign, Social
Year 2025-Present
Partners Porto Rocha, Bang! , Dana’s House, Swanson Studios
Lead the evolution of the brand across its global digital ecosystem, shaping how strategy, design systems, product storytelling, and emerging technology come together across .com and social. My work spans defining new digital experiences and creative frameworks to translating complex product innovation into compelling, human stories, helping a rapidly growing global brand build a more distinctive and connected expression of itself.