C/O GARRETT CLOSE
“I looooove being a part of this campaign! Not just because objectively I look really good, but because I love talking about dating, love and queer stuff like that. The NFAQ campaign was a chance to share my thoughts on queer dating, and I’m so glad to be part of something which has lots of different queer people talking about how we navigate it all.” #HingePartner #HingeNFAQ #LGBTQIA
@travisalabanza
“For us as queer people, sometimes these apps are not often made in a way that we communicate and find our partners. I’m really happy to see things like NFAQ come to life because it helps to create real conversations about real subjects that we are actually curious about.”
Dr. Darien Sutton MD, MBA
Real Questions
& Honest Takes
While the answers don’t always come easy, NFAQ brings together six respondents to tackle the wide variety of challenges that dating in the LGBTQIA+ community can present. The Not-So Frequently Asked responses are showcased in a single microsite resource where daters can find answers and get to know the NFAQ respondents with profiles and links to social. Most notably, the site engages new daters directly by providing an opportunity to ask their own questions.
Copy Driven
& App Inspired
Rooted in intimacy and honest connection, the NFAQ campaign identity is designed to clear the slate on dating expectations and place real voices from the LGBTQIA+ community front and center. The campaign’s use of white space, dynamic type layouts and self-shot portraits result in copy driven compositions that challenge the usual experience of online dating.