.WORK/
C/O GARRETT CLOSE
GLOBAL DIGITAL DESIGN DIRECTOR @ HOKA
PORTLAND, OR, USA


Did you catch that? Probably not. Given the theme ‘Connection is everything,’ the design system speaks directly to the online connected network of voters responsible for the awards. From scroll jacking to data morphing to text highlights, the campaign puts the viewer in charge. 

Leading a team of three designers, two motion designers and one sound designer to engineer the harmonious balance of chaos and calm. We developed a robust toolkit for agency partners and scaled the campaign across owned channels at every format, medium and size known to humankind including a robust online awards experience produced by Meda Monks.    

























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