C/O GARRETT CLOSE
Innovation Storytelling
Developed new ways to translate HOKA’s product innovation into compelling digital stories from elevated, static ecomm storytelling to concept-driven content. Working closely with product teams, I turned technical design, materials, and process into visual narratives that made innovation feel tangible, distinctive, and culturally relevant.
Human Storytelling
Evolved how HOKA tells athlete and human stories across digital building narrative frameworks that moved beyond performance and results to reveal the people, motivations, and culture behind them. The work created more emotional, distinctive storytelling across ecomm, social, and campaign content.