.WORK/
C/O GARRETT CLOSE
AVAILABLE NOW
PORTLAND, OR, USA





Hinge Identity, campaign & microsite for sharing honest takes to real questions on LGBTQIA+ dating.



Client Hinge
Project Campaign, Social, Microsite
Year 2022
Role Design Direction in partnership with Ola Sobiecki, Hinge ECD
Agency Stink Studios










80% of LGBTQIA+ users on Hinge report that they struggle to find resources to help with dating. In response, the NFAQ campaign is devoted to getting the conversation started by bringing together real voices from the LGBTQIA+ dating community to answer Not-So Frequently Asked Questions. Leading up to the campaign launch, we worked closely with Hinge to discover our NFAQ daters and facilitate conversations to get their unique take on the topics and questions not discussed enough.

NFAQ is a new dating resource from Hinge dedicated to providing a platform for real Hinge daters to answer LGBTQIA+ questions not talked about enough. NFAQ (Not-so Frequently Asked Questions) was developed, designed and launched in collaboration with Stink Studios to establish the voice, positioning and identity of the community-driven initative spanning social, digital, OOH and the hinge.NFAQ.co microsite.



46K+ site visits and a combined 1.12M views across influencer content on TikTok & Instagram within a week of launch.








Honored
1x FWA Site of the Day
2x Webby Nominees

Featured In
BUSTLE
MASHABLE


“I looooove being a part of this campaign! Not just because objectively I look really good, but because I love talking about dating, love and queer stuff like that. The NFAQ campaign was a chance to share my thoughts on queer dating, and I’m so glad to be part of something which has lots of different queer people talking about how we navigate it all.” #HingePartner #HingeNFAQ #LGBTQIA
@travisalabanza

“For us as queer people, sometimes these apps are not often made in a way that we communicate and find our partners. I’m really happy to see things like NFAQ come to life because it helps to create real conversations about real subjects that we are actually curious about.” 
Dr. Darien Sutton MD, MBA




Launch
Real Questions
& Honest Takes
While the answers don’t always come easy, NFAQ brings together six respondents to tackle the wide variety of challenges that dating in the LGBTQIA+ community can present. The Not-So Frequently Asked responses are showcased in a single microsite resource where daters can find answers and get to know the NFAQ respondents with profiles and links to social. Most notably, the site engages new daters directly by providing an opportunity to ask their own questions.






Visual System
Copy Driven
& App Inspired
Rooted in intimacy and honest connection, the NFAQ campaign identity is designed to clear the slate on dating expectations and place real voices from the LGBTQIA+ community front and center. The campaign’s use of white space, dynamic type layouts and self-shot portraits result in copy driven compositions that challenge the usual experience of online dating.







Content
Swipe Worthy
& Scroll Inspired





Recognitions







Check out hinge.NFAQ.co to explore more.

[CREDITS]

CREATIVE
Garrett Close(DD), Jaycee Masucci, Diego Holzman, Cody Cano, Zhenya Rynzhuk

PRODUCTION
Jen Vladimirsky(EP), Julieta Capparelli, Sean Quinn, Allison Eng, Zanah

TECH
Kristofer Black(TD), Juan Laría

TALENT
Moe Ari Brown, Bay Davis, King Princess, Annika Hansteen-Izora, Ericka Hart, Mimi Zhu, Shahem Mclaurin, Darien Sutton, Phillip Picardi, masami Hosono, Grant Knoche, Tara Raani
PHOTOGRAPHY
Sonia Broman, Lindsay Perryman, Grace Ahlbom

.work/

Email
LinkedIn







THE ONLINE PORTFOLIO OF GARRETT CLOSE
SITE DESIGN BY ME / UPDATED 01.2025
Attributions are made. If you were a collaborator and not mentioned, please reach out. Any use, review, retransmission, distribution, reproduction of content or info from this site is strictly prohibited