C/O GARRETT CLOSE
Nike Style Code (Concept)
Facing a need for an always-on strategy to unite the bestsellers in footwear, the Nike Sportswear and digital innovation teams approached the Wieden+Kennedy studio for a design-led approach to reigniting excitment amongst their most sold styles. A year-long engagement resulted in a concept inspired by product style codes served as a new entry point to product storytelling and engagement across mediums and platforms. Special thanks to Guy Featherstone and Juan.
CONCEPT, DESIGN, CAMPAIGN