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Nike Style Code (Concept)





2017

Facing a need for an always-on strategy to unite the bestsellers in footwear, the Nike Sportswear and digital innovation teams approached the Wieden+Kennedy studio for a design-led approach to reigniting excitment amongst their most sold styles. A year-long engagement resulted in a concept inspired by product style codes served as a new entry point to product storytelling and engagement across mediums and platforms. Special thanks to Guy Featherstone and Juan.

CONCEPT, DESIGN, CAMPAIGN

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