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Webby Awards A scroll-stopping visual identity for the Internet’s favorite awards show.



Client Webby Awards
Project Identity, Social Strategy, Content
Year 2021
Role Creative Direction
Agency Kamp Grizzly











For the 2021 Webby Awards’ online celebration of internet excellence, we put together a fully customizable digital viewing experience. For audiences streaming the full show or cherry-picking segments, our virtual platform kept it stylish and seamless—making a perfect match of the Webbys and the web.




Whoops, the internet broke. Again.
Press play 
The Webby Awards are the internet’s most favorite, most anticipated, most fun awards show that everyone’s favorite celebrity, musician, actor and philanthropist can’t wait to attend. Except this year. Due to the pandemic, the Webby Awards was going online for the second year in a row and they were in need of a scroll stopping identity that bring viewers in.






Dynamic & scalable content for hundreds of bespoke assets.


                           



VIRTUAL AWARDS EXPERIENCE


 “We were incredibly inspired by the design and animation style, so rather than creating a straightforward UX design for the platform and applying that style, we flipped the approach on its head and first explored how we could use this style to create a website that feels and behaves like an extension of the branding.” Media Monks

AWWWARDS Site of the Month
FWA Site of the Day




Did you catch that? Probably not. Given the theme ‘Connection is everything,’ the design system speaks directly to the online connected network of voters responsible for the awards. From scroll jacking to data morphing to text highlights, the campaign puts the viewer in charge. 

Leading a team of three designers, two motion designers and one sound designer to engineer the harmonious balance of chaos and calm. We developed a robust toolkit for agency partners and scaled the campaign across owned channels at every format, medium and size known to humankind including a robust online awards experience produced by Meda Monks.    





























“This year’s awards were a unique challenge given the new virtual format, but it’s been one of my favorites. Loved working with your team. Thanks for making it great.” Webby Awards Creative Director, 2021








Read what AWWWARDS had to say about the project

[CREDITS]

CREATIVE
Garrett Close(DD), Jaycee Masucci, Diego Holzman, Cody Cano, Zhenya Rynzhuk

PRODUCTION
Jen Vladimirsky(EP), Julieta Capparelli, Sean Quinn

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