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Adidas Originals Translating a product narrative into an artist residency and launch activation.



Client HingeProject Campaign, OOH Stunt, Artist PlatformYear 2018Role Creative DirectionAgency Kamp Grizzly










Kraken is one of the largest and oldest Bitcoin exchanges in the world devoted to supporting the next generation of wealth builders.
Kraken’s “A vision of the future” project mission is to celebrate artists who are encouraging a better future through imagination and creativity by sharing their work on the streets of London, Manchester, and beyond.





























2018 AVA Digital Awards Winner for Interactive Brand Experience












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“Man, words can’t express how grateful I am for this amazing opportunity. It was always a dream of mine to one day have my own billboard in the city that I love so dearly. Thank you Adidas for including me. This is beyond a dream come true.”

Simply Greg











































“Adidas Originals Surprised Influencers With Personalized Billboards for the Drop of a New Shoe.”

Adweek
      




Read about it in AdWeek








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[CREDITS]

CREATIVE
 
Garrett Close(DD), Jaycee Masucci, Diego Holzman, Cody Cano, Zhenya Rynzhuk

PRODUCTION
Jen Vladimirsky(EP), Julieta Capparelli, Sean Quinn

TECH

Kristofer Black(TD), Juan Laría


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