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Google A refreshed site experience for the front door of the Internet.




Client Google
Project Digital Identity, UX
Year 2023
Role Design Direction
Agency Stink Studios







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Google Doodles is loved globally for its daily doodles honoring artists and significant events. It was time for an update to the Doodles home to showcase the vibrancy of its community. We redesigned and reimagined the Doodles experience to embody the essence of its doodles. 



"It can be really powerful for someone to see the homepage of Google...and see a part of their culture being celebrated."






Perla Campos, Client
Global Mktg. Director of Google Doodles
Read her interview on Google Doodles here



Design Language
Time to play.
With a custom typeface developed in-house inspired by the playfullness of the Doodles experience, the voice and identity of the Doodles experience came to life through a primary pallete and buildingblock system.



Building an Archive
Making exploring the past fun.
To mirror the evolution of Google Doodles, the site has evolved from a simple static designs to complex, interactive moments that allow users to explore the archives of Google Doodles. Different tiers of Doodle Detail Pages were designed to reflect different types of events and details.


UX Strategy
A pitstop on your path to search.





Interactions
Evoking play at every click.
To keep in line with the playfulness of /Doodles, we created interactive discovery modules as a way for users to discover the /Doodles archives.













“Loved collaborating on this project.”  
River Marshland, Digital Lead 

CASE STUDY ASSETS BY RIVER






Explore doodles.google today




[CREDITS]
CREATIVE
Garret Close(DD), Maggie Bryan, River Marchand, Stanley Hines Jr., Melanie Seranusoglu, Camille Mormal, Diego Holzman, Rafael Kuznicki, Maylén Leita (DIR. UX) 

PRODUCTION 
Jen Vladimirsky(EP), Julieta Capparelli

TECH 
R/GA

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