C/O GARRETT CLOSE
HBO Scene in Black A social feed refresh for creators & their stories.
Project Identity, Social Strategy, Content
Year 2023
Role Design Direction
Agency Stink Studios
HBO Client Team
Social Identity
Content unified by color,
type & motion.
HBO Max launched Scene in Black, a social-first initiative celebrating black stories. This platform focuses on connecting HBO and HBO Max’s Black talent, creatives, and fans. The goal of Scene in Black is to celebrate the strides Black artists have made over time, while focusing on the future. With a breadth of Black-led award-winning shows like “Insecure,” “I May Destroy You,” “A Black Lady Sketch Show” and “The Wire,” plus “The Fresh Prince of Bel-Air” and “A Different World” via HBO Max.