C/O GARRETT CLOSE
HOKA
Resetting the digital ecoysystem for the world’s fastest growing shoe company.
Project Ecomm, Email Mktg. Paid Media, Campaign, Social
Year 2025-Present
Partners Porto Rocha, Bang! , Dana’s House, Swanson Studios
Ecomm Refresh
Led the global redesign of HOKA.com from strategy through launch—auditing the existing experience, defining a new design system and creative framework, and partnering across brand, product, UX, and development to bring it to life. The result was a more distinctive, scalable digital flagship that strengthened brand storytelling while improving the path to product.
Innovation Storytelling
Developed new ways to translate HOKA’s product innovation into compelling digital stories from elevated, static ecomm storytelling to concept-driven content. Working closely with product teams, I turned technical design, materials, and process into visual narratives that made innovation feel tangible, distinctive, and culturally relevant.
Human Storytelling
Evolved how HOKA tells athlete and human stories across digital building narrative frameworks that moved beyond performance and results to reveal the people, motivations, and culture behind them. The work created more emotional, distinctive storytelling across ecomm, social, and campaign content.
“This is a revolutionary step for HOKA and will have far reaching impacts on the business internally and externally.”
Jeff AllenSr. Manager, Global Creative Operations & Production
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