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Kraken Crypto Imagining the future of wealth with 3D artists in London.


Client Hinge
Project Campaign, OOH Stunt, Artist Platform
Year 2018
Role Creative Direction
Agency Kamp Grizzly










Kraken is one of the largest and oldest Bitcoin exchanges in the world devoted to supporting the next generation of wealth builders. Kraken’s “A vision of the future” project mission is to celebrate artists who are encouraging a better future through imagination and creativity by sharing their work on the streets of London, Manchester, and beyond. Where do you want to go? Lost between reality and imagination. Life as a game. Your body is stuck in a physical space but your mind is still travelling. An inner self discovery. Looking at the past when the future is already here. You set your rules, you play the game, you create your future. Financial freedom. 




“Delighted to be part of @krakenfx ‘Vision of the Future’ project, contributing two artworks representing the future I wish to see it. 😀🥰🌈 Kraken’s mission is to celebrate artists 🎨 who are encouraging a better future 🔮 through imagination and creativity by sharing their work on the streets of London (including the Old Street roundabout among other locations), Manchester, and beyond!”

@tinatouli



16 artists commissioned 
27 total artworks
300+ placements
2 major cities
$150K distributed to artists







On Display Exhibited during London Design Week 2018




Concept
A New Gen of
Wealth Generation

Kraken provides access to a new form of wealth generation to the next generation. This is new money. This is nouveau riche. What does the next generation see for the future? Let’s ask them to find out





 
Imagination on Display with 16 Local Artists

                                                       






OOH  
Crypto Reimagined

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Finding & Briefing Artists
Establishing a Throughline

Artists were found from a combination of personal  networks and artist representation partners to bring together a future-worthy curation of digital realities. At a time when NFTs were thriving, the response from 3D artists being featured were overwhelmingly positive and the appreciation for having a platform for expression was resounding.



Read what artist Tina Touli had to say about the project



[CREDITS]

CREATIVE
Garrett Close, Siobhan Nelson

PRODUCTION
Camille Schubert

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