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MTV Design and motion direction for the 2019 Video Music Awards.



Client MTV
Project Identity System, Motion Direction,  Production
Year 2019
Role Design Direction
Agency Kamp Grizzly
Creative Partner Justine Robinson
Special Thanks The 3D & Motion Team at Kamp Grizzly












MTV enlisted the help of Kamp Grizzly in creating the promotional campaign for the 2019 Video Music Awards. In collaboration with MTV’s internal creative team, I art directed and led a fleet of motion designers, 3D designers, and editors to concept and produce this broadcast, social, OOH, and environmental campaign.


• Evolving a classic logo into a remote





Concept  
Fast forward, rewind, play.
A visual language creafted around the idea of fast-forwarding, rewinding, and hitting play on all of the best moments the VMAs have brought pop culture and created over 400 video assets for global broadcast and social.




3D Story Elements
Bringing videos to life.






Dearchiving the most memorable moments in VMA history.

Special thanks to Franky





Color palette directed by MTV creative.





Promotion Built to scale across mediums.

   







OOH Putting artists front and center.




Evolving an icon.
It’s not everyday you get to touch an icon like the moonman. The same is true for audiences and viewers. So we put the moonman front and center and in the hands of everyone through 3D motion design templates to ensure variety and unexpectedness.



•The design system extended itself to the event itself, placing the moonman from the red carpet to the event stage.





[CREDITS]

 Agency: Kamp Grizzly 
Art Direction: Justine Robinson Motion Design: Franky Martin, Cory Otjen, Owen Murphy, Sam Zimman, Dan Moreno, Alex Bernard, & Dan Kim
Editing: Matt Taylor & Jake Carpenter
3D Design: Michael Gibson

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